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Field Note 6: "I took the one less travelled by, and that has made all the difference."

Field Note 6: "I took the one less travelled by, and that has made all the difference."

Feb 24, 2026

Field Note 5: Service is black and white. Hospitality is colour.

Field Note 5: Service is black and white. Hospitality is colour.

Feb 16, 2026

Field Note 4: "The biggest risk to your brand is what you can't see"

Field Note 4: "The biggest risk to your brand is what you can't see"

Feb 10, 2026

Field Note 3: "Life's too short to be little"

Field Note 3: "Life's too short to be little"

In other words...if you do nothing, you'll be nothing.

Feb 3, 2026

Field Note 2: "The opposite of a good idea can be another good idea"

Field Note 2: "The opposite of a good idea can be another good idea"

In other words...when you're in the business of selling ideas, every thought counts.

Jan 31, 2026

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Murph's Field Notes

Weekly lessons from books and hard-won experience.

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